Vacancies
UGG

Assistant Manager – UGG

Location: Westfield London
Job type: Permanent
Up to £37k PA + store performance bonuses
Posted: 13/03/2026
Deadline: 30/03/2026
Reference: RSH130326-01

Our Assistant Store Managers play a vital role in the success of our stores. In this position, you work closely with the Store Manager to develop and support team members, deliver exceptional customer service, and champion our company’s values, vision, and mission. You will learn how to effectively manage all aspects of store operations while creating a customer experience that sets our stores apart, strengthens community connections, and inspires customers in line with our business priorities.

At UGG, a division of Deckers Brands, we exist to transform the lives of our customers and each other by sharing our personal stories and lived experiences. We live by a clear mission: to bring the UGG brand to life through every interaction and evolve industry ideas by delivering experiences our customers desire. As a member of the Deckers family, you represent our brands and their unique, personal characteristics.

What you’ll be doing:

  • Work closely with the Store Manager to ensure the business aligns with company values, employees, and the local community.
  • Partner with the Store Manager to develop, engage, and motivate team members.
  • Support the achievement of budgeted revenue goals and learn to effectively lead a profitable business.
  • Train team members to ensure all employees adhere to company values and feel empowered to deliver an excellent customer experience.
  • Maintain high hiring standards and inspire team members to support store productivity.
  • Be available to address and respond to customer and team member needs.
  • Oversee day‑to‑day store operations, including responsibilities that extend beyond the store’s four walls.
  • Continually cultivate awareness of industry trends.
  • Assist in daily store functions such as training, operations, visual merchandising, inventory management, store administration, and customer service.
  • Open and close the store and secure all assets.
  • Plan and delegate labour effectively to support store needs.
  • Supervise company employees and support their performance.
  • Act as a role model by demonstrating high personal and ethical standards.

Core Competencies:

  • Develop and motivate team members to create an empowered and engaged team
  • Deliver the highest level of customer service possible and prioritise brand and product knowledge training
  • Effectively develop staff, customers, team members, management, and corporate stakeholders
  • Set goals and targets, and evaluate team members appropriately
  • Actively includes team members and partners in challenges with agility
  • Train and educate your team members about the current market
  • Assist in the execution of store strategies that enhance customer satisfaction, expand sales, and improve profitability
  • Manage inventory and partner with corporate stakeholders to meet the needs of your market

Who you are

  • A natural communicator who conveys the UGG and Deckers Brands Vision and mission
  • You have the leadership skills needed to support the management as a team
  • You are well organised and capable of proactively coordinating store resources
  • You’re a problem solver who proactively solves challenges

We would like to hear from people with:

  • Previous experience as a people manager in a Retail environment.
  • Excellent communication skills and ability to convey the UGG and Deckers Brands Vision and Mission to your team and customers
  • Excellent organisational skills and ability to coordinate people, resources, and services in order to address business goals and needs
  • Problem‑solving skills and athe bility to work through challenges.
  • Ability to be agile to meet the needs of the business, especially during our busiest time of the year.

What we offer

  • A vibrant workplace in Westfield London—one of the UK’s most exciting and well‑known retail destinations.
  • A supportive and friendly in‑store team, where you’ll feel welcomed from day one.
  • Full training provided, with ongoing development to build your confidence and product knowledge.
  • Opportunities to grow your retail, customer service, and teamwork skills.
  • Extras, perks & volunteering opportunities – Being a valued member of the UGG and Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
  • Growth and Development: Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development, including a Global Mentorship Program
  • Uniform Allowance,e including 2 pairs of shoes per season
  • 60% discount on the Deckers Brands’ (UGG, HOKA, Teva) online, and 30% instore discount.

Additional Information

  • Applications will be reviewed on receipt; only shortlisted candidates will be contacted for an interview.
  • The closing date is provided as a guide only. Applications will be reviewed on an ongoing basis, and the vacancy may close early if a suitable candidate is appointed.
  • This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties, or responsibilities required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
  • No home office possible

Equal opportunities

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants who embrace their race, colour, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, marital or veteran status, mental or physical disability, medical condition, genetic information, and all the other beautiful parts of your identity.

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